In the context of cybersecurity and business, due care refers to the level of judgment, attention, and prudence reasonably expected of a person in a particular position when taking actions to protect the interests of an organization and mitigate risks. It is essentially taking reasonable steps to protect a company and its assets from harm, which includes implementing and maintaining a comprehensive security program, regularly updating systems, and following best practices and compliance standards. Failure to exercise due care can lead to liability issues for an organization.